Client: Twenty20 Cricket Company
Date: 2013-2016 (4 years)
Brief: To produce marketing material brochures/flyers required for promotion of summer holiday cricket camps. Materials to act in tandem with local PR campaigns in the lead up to and post-event.
Requirement: eye-catching brochure/flyers for circulation to clubs and schools in local area. Press releases in lead up to both courses, with final press release post-event.
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- All weeks of courses in Rugby fully booked in each year (2015 and 2016 – 85% booked in advance), with all other venues either fully booked or at 80%+ capacity
- Significant press coverage in all of local/regional media of Rugby Advertiser, Rugby Observer and Daventry Express.
- Subsequent press releases acted as templates for other camps and courses in Surrey, Middlesex and Buckinghamshire, and subsequent coverage in local/regional in those areas.
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