Online competition and campaign

Client: Eurosport for Seat Ducati (via third party intermediary)

Brief: online competition and campaign for Seat Ducati Cupra in association with Eurosport.

To create SEO friendly copy for a landing page and ongoing campaign to promote the chance to win a unique ‘money-can’t-buy’ behind-the-scenes trip to Barcelona race event.

Review of previous year’s content with key focus and driver to make it more uplifting and appealing, in order to drive audience participation and engagement and arouse interest.

Final version was to also be translated into several different languages by Eurosport for coverage across their continental network.

Outcomes: Significant rise (27.25%) in audience engagement across whole of the four week campaign, with particular increase in interest and participation in UK, Italy and Spain.

 

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