A helping hand with digital marketing in uncertain times

The COVID-19 pandemic has had a huge impact on us all, including businesses, retailers and organisations large and small. Many are still reeling from the effects of what are unprecedented times, with some experiencing significant hardships and facing a lot of uncertainty when (or if) things will start to improve.

As a copywriter I get to see and hear the despair that many businesses and retailers are currently facing, and can understand  their predicaments.

Yet whilst on the surface there may be obvious worry and concern, in my experience the business community is nothing but resilient and determined. It will rally round to champion their cause and those of others to get through the worst (and best) of times. And that I am heartened to say that is very much the case at the moment particularly here in Warwickshire and my hometown and base, Rugby.

With summer turning to autumn, attentions for most are now firmly turning to the last quarter of 2020 and also beyond that hopefully a brighter and more prosperous 2021.

Christmas time is always key period in the business and retail calendar, but events over the last six months are likely to mean this year’s yuletide build-up promises to be impacted greatly.  In fact you could say it has already. London’s Winter Wonderland has already been cancelled due to the coronavirus pandemic as has Birmingham’s Frankfurt Christmas Market.  It begs the question will we see the traditional Christmas Light Switch-Ons in towns and cities across the country, especially in light of Boris Johnson’s ‘Rule of 6’ announcement on Wednesday?

These events and others are one of several drivers of footfall to our high street retailers. But without them and also social distancing measures to contend with, the sights, sounds and landscapes of our town and city centres could be very different for Christmas 2020. And it all could have a major influence and impact on everyone’s traditional shopping habits and seasonal celebrations.

Many businesses and retailers have already begun to realise this based on the drop in trade over the last six months - some would argue it has been noticeable even before the pandemic emerged. And those that were not focused on digital marketing before COVID-19 have now found they have to be. After all, they still need to be communicating with their customer and clients, all from a safe distance.

In many ways, that is where I come in and can help.


With writing copy and content for websites, product pages, emails and e-newsletters, brochures and leaflets, and so much more.

As a freelance copywriter with nearly 15 years experience, I produce copy for print and digital marketing and promotional resources, for businesses and organisations big and small.  And with being a one man band I can empathise with what many are currently experiencing with regards to these uncertain times.

If you require help with writing promotional copy for your website, email marketing, social media or printed materials, why not get in touch for a chat to see how I can help.

Call me for a no obligation consultation on 01788 542441 or 07775 883102, or email me at karl@karlquinney.co.uk and I will be happy to discuss your potential requirements.





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