Are annual reports an annual headache?

It’s coming up for that time of year again which many people dread.

Time to write their company or organisation’s Annual Report.


Why are they so important?

The annual report is an integral part to any organisation’s corporate communication strategy. It provides an opportunity to review the organisation’s activity and performance to employees, partners, customers, users, suppliers, backers, investors, funders and colleagues; basically anyone who may have an interest in your work.

Essentially it is the best source of information about the business performance and financial well-being of a business.

What should an annual report cover?

In short, it should be a review of the business operations and the financial position. And with that they should be focused and not shy away from giving a clear and accurate message and picture of how the organisation has fared and currently stands.

An interesting aspect I have noticed over the last few years is that the more traditional format of an annual report continues to change with the greater use of digital platforms and design. It also means the report content is showing change too and as result it brings an even stronger emphasis on organisations and the people behind compiling the reports to convey their story in a more engaging fashion.

Putting together an annual report is no mean task and can be quite time consuming and stressful. There is a lot to organise from working out a production timetable, determining the key messages, agreeing a structure, to establishing the content for each page and who will be contributing to it (and getting that information supplied and on time).

Can I help?

I have over 15 years’ experience of producing structured copy for a wide range of print and digital sales and marketing resources, including annual reports.

I can help develop a strategy for your annual report, interview key personnel and stakeholders and bring everything together to accurately cover the different aspects of your business or organisation.

And if required, I have a number of trusted graphic design partners who can also work with us to produce an eye catching publication in a variety of formats.

If you require help with your organisation’s annual report, why not get in touch for a chat to see how I can help.

Call me for a no obligation consultation on 01788 542441 or 07775 883102, or email me at and I will be happy to discuss your potential requirements.


And don’t forget that my copywriting services extend far beyond annual reports.

I can assist with everything from sales letters, brochures and booklets, web pages, e-newsletters, blogs, articles, video scripts, social media and much more.

So please do not hesitate to get in touch to discuss any potential requirements further.

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